Chicken Sun is an ambitious fast-food brand specializing in Nashville-style fried chicken, aiming to expand internationally by establishing franchises in neighboring cities and countries—similar to KFC. To support this vision, codpax played a crucial role in developing the brand’s organizational structure, design identity, technology, and operational efficiency.
The
Challenge
Expanding a fast-food chain at an international level requires a strong organizational framework, a distinctive brand identity, and a robust management system to ensure smooth operations across multiple branches. Chicken Sun needed a comprehensive solution covering everything from branding and interior design to software development and digital security.
Key challenges of this project included:
- Developing an organizational structure to optimize operational efficiency
- Creating a unique and visually appealing brand identity
- Designing customized interiors for each franchise location
- Building a highly secure Web App for multi-level management with 14 access levels
- Implementing an advanced inventory, quality control, and branch management system
- Conducting professional food and brand photography
“CHICKENSON is now equipped with a strong operational structure, a distinctive brand identity, and a powerful digital management system—ready for international expansion.”
Our
Solution
To establish a solid foundation for Chicken Sun’s international expansion, we first conducted in-depth research and development to structure the organization efficiently. This included defining clear roles for each department, from branch management to inventory control and quality assurance.
For branding, codpax designed a comprehensive visual identity, including a corporate stationery set, packaging, and promotional materials—ensuring brand consistency across all locations. We also developed unique interior designs for each branch, balancing aesthetics with functional space planning.
The most critical aspect was the development of a secure and scalable Web App to manage Chicken Sun’s operations. Built with a custom PHP framework, this system featured 14 levels of access (for roles like admin, warehouse, branch managers, quality control, and equipment teams). The platform ensured high security, real-time data management, and seamless coordination between departments.
Finally, to enhance the brand’s market presence, we conducted professional food photography, showcasing Chicken Sun’s signature dishes with high-quality visuals for marketing and promotional purposes.
